How to use Personalized Videos to “Wow” your Potential Investors, Automatically

Bonjoro Videos for Real Estate Investing and Syndicators, with lots of examples and use cases.

What if every (qualified) potential investor received a personalized “Welcome Video” from you? But, the “Welcome Video” was super easy to record from your phone and took all of 30 seconds?

>> You get a notification on your phone, you open an app, and all you have to do is press record, say “Hey! Welcome Bob! I’m so excited to learn more about how our investments can help you. You said you’re looking for investments outside of the stock-market. We can definitely help you with that.”

End. Press send.

Then, an automated system sends the video to Bob. The video is embedded within an email that invites him to schedule an introductory call with you or your team, gives Bob more information about your company, and includes a link to easily schedule the introductory meeting.

Annnnnd done!

Your potential investor is blown away.  🔥

You stand out from the crowd of syndicators because you’ve given that personal touch. But, you haven’t ruined your day setting up your camera, recording, downloading the file, compressing it, attaching it, opening your email, responding 1-to-1 to the email, getting distracted in the inbox-blur, …ad infinitum!

Pssst: If you’re thinking, “This sounds great… but I have a lot of leads! And I don’t have time to record 30 videos a day. I’m not Steven Spielberg!” I hear you. The idea is to create an awesome “Pre-Qualifying” system so you’re only spending time with the highest quality leads. 😉

Automations + Personalization = Win!

Normally, when a potential investor goes to your website they look around and (with a little luck) fill out an opt-in form. They then receive your whitepapers or more information about your investment opportunities. Followed by a lead nurturing sequence.

That’s still a great lead generation strategy that can be used very effectively!

But, can you imagine how much *MORE* effective it could be if instead of receiving a standard email, they first received a personal video from you, welcoming them into your community or talking directly about their problem.

Because, let’s be honest: your potential investor has a problem they’re looking to solve. They want to find:

• Find someone trustworthy they can give their money to
• Who will make it grow in the most efficient way possible
• And will make them feel like they have a personal relationship.

So, it’s likely that your potential investor isn’t ONLY looking at your website, podcast, LinkedIn. They’re likely shopping around *multiple investment opportunities.* They’re looking for that perfect combination of ROI and “Know, Like, Trust.”

Can you imagine how much it would set you apart from the competition and create a positive impact upon your new lead if they received a personalized video from you, right off the bat?

Actually, you don’t have to imagine: a study from the Harvard Business Review has shown that personalized video DOUBLES activation when compared to standard emails.

How much revenue would it generate if you doubled the conversion of your investment leads?

But… What do you mean personalized videos? I thought you were all about the Automations!

I love automations, obviously. This whole website is a fan-girl love letter to automation, really.

But, automation without personalization is just spam. ❌

Automations and Personalization working together, is magic. ✨

Enter “Bonjoro”

Bonjoro is a software whose mission is to “Convert more customers with personal videos. Bonjoro lets you send personal videos to new leads and customers, to stand out, build trust, and make more sales.”

Their awesome mantra is: “Automate processes but never relationships”.

In a nutshell, Bonjoro simplifies and automates the process of sending personalized videos to contacts.

They have limited free plans, and small plans starting at $19 per month.

Bonjoro works with your system

So, how can you use Bonjoro Videos for Real Estate Investing and Syndications?

Bonjoro integrates seamlessly with most email marketing, CRMs, and other work-horse softwares (including: Active Campaigns, HubSpot, GetResponse, Convertkit, Slack, Mailchimp and many more).

That means you can do all sorts of awesome integrations, marrying the best of automations with the best of personalization.

Break it down

Basically, Bonjoro lets you easily record and send videos right within your phone. And your email marketing system would take care of the rest.  Your Active Campaign (or other tool) would speak directly with Bonjoro to create the task, send the video, and do all of the necessary follow up with the potential lead.

All you need to do is integrate the two and set up a cool strategy! Or….hire me to do it 😉

Finally, a Silly Example Using my Ongoing Obsession with my Dog

Now that we’ve established that using personalized video WITHIN your automations is pure gold. 🏅 Let me quickly give you an example, by oversharing once again my obsession with my dog, Luigi.

Let’s imagine I’m having trouble sleeping, because my bed is tiny and my dog, although not very big, is very selfish and loves to spread out as much as possible.

Let’s then say, this problem was cute at first, but now is causing me real back problems and sleeping issues.  So, I do a quick Google search of my local area for “dog trainers for bad dogs.”

I find a few nice websites I enjoy. Finally I narrow it down and fill out 3 simple contact forms on different dog trainer’s websites where I mention my doggie-issue. I request more information.

First, let’s say two out of the three dog trainers respond to me with a simple email and attachment of their hourly rates.

Ok, not bad.

But then, let’s imagine that one dog-trainer is the Don Draper of canine trainers. They know the importance of marketing and have an amazing personalized-video automation set up. So they send me a personalized video that goes something like this:

“Hey Vero, I’m reaching out because you showed interest in learning more about our dog training services. You mentioned that your dog “Luigi” is pretty selfish and takes up most of your bed at night. This must mean you sleep in a corner of the bed, curled tighter than an Armadillo on a Texas highway! Leading to early onset back problems for you. I understand that could be painful! Our certified dog trainers definitely have experience solving this problem. We’ve found that positive reinforcement works best here. To take the next step to avoiding spinal injury, please book an initial call through the link you’ll find below this video.”

Don Draper Dog-Trainer

Who do you think I’m going to give my money to?

Yep, definitely to the one who sent the video.

Finally – Here’s a list of ideas where you could incorporate Bonjoro and Personalized Videos into your Real Estate Investing or Syndications:

As you can see the possibilities of using personalized video to convert more leads into investors are endless!
The power lies in strategically combining “Personalization + Automation.” Or as Bonjoro says, “Automate processes but never relationships”.

• Automation should make everything easier, remove the annoying tasks, and let you focus on your highest value work.
• Personalization charms your leads, sets you apart from the competition, and increases conversion of leads into investors.
• Together, they form a very powerful sales and marketing team.

To learn more about setting up personalized video and automations in your business, send me a message. Happy to help! 🙂

All my best,

Veronica